Brand awareness: Introduce your brand to a new audience.
Reach: Expose your ad to as many people in your audience as possible.Traffic: Drive traffic to a specific web page or app.
Engagement: Reach a wide audience to increase the number of post or Page Likes, increase attendance at your event, or encourage people to claim a special offer.
App installs: Get people to install your app.
Video views: Get more people to watch your videos.
Lead generation: Get new prospects into your sales funnel.
Messages: Encourage people to contact your business using Facebook Messenger.
Conversions: Get people to take a specific action on your website (like subscribe to your list or buy your product).
Catalogue sales: Connect your Facebook ads to your product catalogue to show people ads for the products they are most likely to want to buy.
Store visits: Drive nearby customers to bricks-and-mortar stores.