Marketing has always been about connecting with your audience in the right place and at the right time.
The number of people going online is STILL increasing, internet usage has doubled over the past decade. According to PEW Research 1 in 3 adults are “almost constantly online” *
In 2019 we are seeing a different way in which people buy products and interact with businesses. Many old offline methods of marketing are redundant. You can get the help of a digital marketing agency Coventry.
Enter Digital Marketing…
Digital marketing is the act of promoting and selling products and services by using online marketing tactics and digital channels such as search engines, social media, email, and other websites to connect with and influence current and prospective customers.
How does it work?
By developing a digital marketing strategy that puts your business in the places your customers are already hanging out. Then using a variety of digital channels to connect with them in several ways…
o Content Marketing: Generating brand awareness, traffic growth, lead generation. Keeping them updated with industry news, the problems they’re facing, and how you solve those problems.
o Social Media Marketing: To share that content and then engage with them as friends and followers
o Search engine optimization (SEO): To optimize your content and your website to “rank” higher in search engine results pages. Thereby, increasing the amount of organic (or free) traffic your website and your content receives.
o Advertising to drive paid traffic to your website, PPC: Where people can see your offers.
o Email marketing: To follow up with your audience to be sure they continue to get the solutions they’re looking for.
When you put all these together, you’ll end up with an efficient, manageable and cost-effective plan to install in your business!
Benefits of Digital Marketing.
That’s the beauty of advertising online. If you know your target audience, you can use digital marketing to target anyone, anywhere.
A good digital presence will help you in many ways:
- By making it easier to create brand awareness and engagement both before and after the sale
- It will help you convert new buyers into raving fans who buy more (and more often)
- It will kickstart word-of-mouth and social sharing and all the benefits that come with them
- It will shorten the buyer’s journey by getting the right offers in front of them at the right time
And, you can see results instantly! You can measure the ROI of pretty much any aspect of your marketing efforts. Unlike most offline marketing efforts such as an ad in the paper where it’s difficult to estimate how many people flipped to that page, noted your ad and was responsible for any sales at all.
Case Study:
McDonald’s
3.8 million customers a day visit McDonalds in the UK! They have implemented several Digital Campaigns to drive consumers through those Golden Arches!
One that stands out to us is: McDonald’s held its first-ever Facebook Live event in 2016, in honour of ‘National Hamburger Day’. Before, they had shied away from live-streamed videos for fear of criticism or lack of engagement. The video reached 884,300 people in 40 minutes and recorded 43,200 engagements or likes, comments and shares. *
Our Top Tips on Digital Marketing:
1 – Know your business, audience and demographics (plus that of your competitors). Having a clear message to get out there is important. What’s your vision, who are you targeting and what are your competitors doing?
2 – Build upon your buyer personalities and needs. You can’t just identify who buys your product/ service. You need to nurture, offer personalised solutions so as your business grows, so will your Keep your marketing streamlined and targeted by updating your target audience every three to six months. That’ll keep your messaging fresh and relevant.
3 – Authenticity and “keeping it real”. In this modern-day, the arena is flooded with marketing campaigns and fake news. The consumer is much more switched on to clear, honest authentic messaging. Keep it True and Interesting.
4 – Make it Mobile. This is the top consumer platform. All your marketing must be mobile-friendly. Most customers will engage with your brand on at least one platform before choosing to buy your product or service.
5 – Make it personal with blogs and videos. We are naturally nosy as people! Giving glimpses of you, behind the scenes and how your product is put together. People love the human story so start telling people about yours and what makes you tick!
6- Give a try to professional digital marketing agency Coventry and get the highest ROIs.
